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Jan
06
2012

Infinity Blade franchise made A LOT of money

Epic Games, Inc. and its award-winning Salt Lake City-based development studio, ChAIR Entertainment, today announced that earnings from ChAIR’s blockbuster Infinity Blade video game franchise have eclipsed $30 million in just one year since the introduction of the original game. One of the most popular gaming franchises to be launched on the App Store, the award-winning series has also created significant licensing interest in the underlying Unreal Engine 3 technology from developers worldwide.

Further fueling franchise momentum is the recent release of Infinity Blade II, which has seen net earnings in excess of $5 million in just one month since release on Dec. 1, 2011, a mark which took the original title three months to achieve. Infinity Blade II is on pace to exceed the record success of the original Infinity Blade game, which has grossed more than $23 million to date. Additional franchise extensions include Infinity Blade: Awakening, a digital novella from best-selling author Brandon Sanderson, Infinity Blade: Original Soundtrack, which features original music from the games, and Infinity Blade FX, a big screen, coin-op version of Infinity Blade now featured in arcades nationwide.

Infinity Blade II was one of the most critically acclaimed games of 2011 and received dozens of accolades, including several perfect scores and Editors Choice awards. IGN scored the game a “Perfect 10” and named it their 2011 Mobile Game of the Year. USA Today awarded Infinity Blade II another perfect score, calling it “A Masterful Mobile Epic.” Infinity Blade II was crowned Game of the Year by Slide to Play and Touch Gen, and named Mobile Game of the Year by GameSpot and G4TV, among others.  Infinity Blade II was also named among E! Online’s ‘Top 10 Games of 2011,’ one of the ‘Best Apps of 2011’ by Entertainment Weekly, and was cited by Mashable in its ‘5 Major Trends that Changed Digital Entertainment in 2011’ feature.

 “The success of the Infinity Blade franchise is testament to our talented team who is devoted to making games we want to play, all while using Unreal Engine technology to redefine what is expected from games on iOS devices,” Epic Games President Dr. Michael Capps said. “We have so much more in store for players, and will continue to make great content for Apple’s evolving platforms.” 

Infinity Blade II is available for download from the App Store (www.itunes.com/appstore) for $6.99 and is a universal app. The game is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPad, iPad 2, iPod touch 3 (16GB+) and iPod touch 4.

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