With less than three weeks until the launch of “Halo 4” on Nov. 6, Microsoft and 343 Industries, in partnership with agency twofifteenmccann, today premiered “Scanned,” a cinematic, live-action trailer produced by renowned Hollywood director David Fincher (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) and directed by acclaimed visual effects lead Tim Miller (“Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”).
“Scanned” offers an emotionally-charged look at the backstory of “Halo’s” iconic hero, the Master Chief, and provides a glimpse of the new threat he will encounter in “Halo 4.” Filmed in Prague, “Scanned” continues the franchise’s tradition of expanding the universe through award-winning live-action stories, adding to the lore and anticipation for the next chapter in the landmark franchise that has sold more than 43 million game copies worldwide and generated more than $3 billion in franchise sales.
[box_light]Launching worldwide exclusively on Xbox 360 Nov.6, 2012, “Halo 4” is the next blockbuster installment of the iconic franchise that has shaped entertainment history and defined a generation of gamers. Developed by 343 Industries, “Halo 4” continues the story of the series’ iconic hero the Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. “Halo 4” takes the series in a bold new direction by delivering its most epic and explorative campaign yet, alongside an emotionally resonant story and a groundbreaking multiplayer offering unlike anything before it – setting the stage for an epic new sci-fi saga.[/box_light]