Epic Games, Inc. announces that NVIDIA is now exclusively using its breakthrough Unreal Engine 4 (UE4) game engine to create product presentations. The reveal of the company’s initiative came during the announcement of NVIDIA’s highly anticipated Project SHIELD portable gaming device at CES 2013, which featured a UE4-powered rendering of the SHIELD’s full-size, console-grade controller and Tegra 4 GPU.
NVIDIA heavily relied on the Unreal Matinee cinematic system to create the fly-through video which provided the world’s first glimpse of Project SHIELD and played during their CES keynote. This is the first time NVIDIA engineers have used a third-party game engine instead of their own internal engine for visual product demonstrations.
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“As a long-established Unreal Engine partner, we understand the sheer power that Unreal Engine 4 puts into developers’ hands,” said Tony Tamasi, senior vice president of content and technology at NVIDIA. “We immediately took the opportunity to utilize UE4’s high-end graphics features and incredible workflow to showcase how our graphics hardware is pushing the industry forward.”
“NVIDIA are always on the cutting edge, and we were thrilled to be a part of their awesome Project SHIELD introduction,” said Mark Rein, vice president and co-founder of Epic Games. “The visuals their team are producing using Unreal Engine 4 in real time are fantastic, and they’re already exceeding some of the best pre-rendered visuals of only a few short years ago.”