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FIFA 12 Breaks It’s Own Records with Opening Sales and Online Players

Electronic Arts Inc. today announced the most successful launch in EA SPORTS history as EA SPORTS™ FIFA 12 hit store shelves and online retailers across the globe. Critical accolades have rolled in for the highest rated sports videogame of this console generation^, and fans around the world have already played more than 200 million minutes of online games of FIFA 12.

Based on internal estimates since its September 27 launch in North America and September 30 worldwide, FIFA 12 has sold-through an estimated 3.2 million units across all consoles worldwide, making it the biggest launch in the history of sports videogames and the biggest videogame launch of 2011 to date. These are preliminary EA estimates.  EA plans to provide further information regarding sales of FIFA 12 during its earnings call for the second quarter of fiscal year 2012.

FIFA 12 is a stunning achievement by our team at EA Canada,” said Andrew Wilson, Executive Vice-President of EA SPORTS. “The massive FIFA online community has overwhelmingly connected to the new live services in the game, including EA SPORTS Football Club, and we intend to keep them engaged all season long as FIFA 12 follows the heartbeat of the football season.”

Other notable achievements from the game’s record-breaking launch include:

– FIFA 12 sell-through is estimated to be up approximately 23 percent over last year’s record-breaking launch.

– FIFA 12 for iPhone and iPad has already sold 879,000 units, and achieved the Top Grossing App for iPhone on 30 worldwide storefronts.

Almost 350,000 fans engaged in the early web-start for FIFA 12 Ultimate Team via, and more than 14 million trades have already occurred within the Ultimate Team mode. For the first time ever, FIFA Ultimate Team is available on disc for fans to enjoy the thrill of building, managing and playing with their ultimate team of football superstars.

The launch of FIFA 12 also saw the introduction of EA SPORTS Football Club – the heartbeat of FIFA 12. Millions of fans around the world have already pledged their allegiance to their favourite team through the Support Your Club feature. October 1, 2011 was the busiest day for online gaming in EA SPORTS history.  Fans registered more than 10 million EA SPORTS game sessions, including almost eight million game sessions of FIFA 12