From Press Release:
The latest content update, Blood of Azog, for The Lord of the Rings Online, the iconic MMO from Standing Stone Games is now available.
Blood of Azog introduces a new story set after the events of the War of Three Peaks that allows the player to experience historical moments in Middle-earth’s history as Prince Durin and the Gabil’akkâ make ready to reclaim Mount Gundabad. Meet new characters, see additional Dwarf-folk clans, and prepare for the adventures to come in Gundabad! Players can begin this story by talking to Glóin inside Annâk-khurfu in Elderslade. Blood of Azog is FREE to VIPs and available to purchase in the LOTRO Store as a Quest Pack inside of the game.