Call of Duty®: Black Ops III, a Tex Mex Bacon Thickburger and Charlotte McKinney – sounds like the best day ever! Today,Carl’s Jr.® and Hardee’s® announced a groundbreaking partnership with Activision in support of the upcoming release of Call of Duty: Black Ops III on November 6.
The powerhouse partnership marks the popular fast food chain’s biggest promotional tie-in and Call of Duty’s first ever in-game integration with a quick-service restaurant (QSR) brand. The dynamic program will feature unique in-restaurant and in-game integrations, including an “Ultimate Care Package” combo meal complete with a peel-and-win game piece sweepstakes, a Veterans Day fundraising campaign, and a Call of Duty inspired national ad campaign featuring the return of Charlotte McKinney.
“Call of Duty is the most beloved video game franchise in the world and one of the biggest entertainment brands of all-time, so partnering with Activision for the launch of the new Call of Duty: Black Ops III presents a great opportunity to bring our brands together,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s restaurants. “Our target customers love burgers, like our new Tex Mex Bacon Thickburger, and Call of Duty, so the two have now come together in an ‘Ultimate Care Package’ combo meal, complete with customized Call of Duty packaging that includes a peel-and-win game piece for a chance to win epic Black Ops III prizes.”
In addition to the in-restaurant activation, this program will feature in-game items when Black Ops III launches worldwide on November 6, 2015. Select sweepstakes winners will receive in-game items, including the “Take Out” personalization pack that features a specialized weapon camo decked out with a ketchup, mustard, and extra pickles themed design.